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Aberdeen strategy & research, a division of spiceworks ziff davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and. Aberdeen strategy & research, a division of spiceworks ziff davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and. To learn more about how aberdeen may use your information, please read our terms. Aberdeen answers the ultimate sales and marketing questions of “what”, “who”, and “when” with its unique ability to provide the right message to the right people at the right time in the buying.